Guerrilla Marketing

In Mumbai, the Spar restaurant placed giant seashells with the ad "Looking for seafood?" inside. The idea is quite simple, but you need to be prepared that such shells will quickly be broken or stolen - and they would be quite expensive to....

This advertisement was placed by a German advertising agency to draw attention to the pasta manufacturer "Mondo Pasta". The ad came out quite a while ago, but no one has launched similar campaigns in Russia, although it is definitely worth...

Ten to fifteen years ago, most books on guerrilla and viral marketing were built around one idea: come up with such an unusual news hook that journalists would write about it. The media served as the main filter of audience attention. A company...

Of course, Netflix didn't just lock a person in a banner for no reason. This is part of the promotional campaign for the series "The Last House". According to the plot, a family is trapped in their own home without any way to leave, wh...