Interesting term I came across.

Invisible PR.

It is:

🀍getting into the right rankings,
🀍the right connections,
🀍the right associations,
🀍the right events,
🀍the right articles,
🀍the right partnerships.

Not advertising from bloggers and comments for the company director in all kinds of media, but what I do is very targeted. I called it corporate communications, but it turns out there is "invisible PR."