🌟 Idea for a summer cafe or fruit stand.

Pierce lemons and sell them as a separate item. Price - auction. The customer must bid higher, but they only have 3 attempts - the seller has the right to refuse if they don't like the markup.

The piercing should of course be different each time. Here we are selling uniqueness.

Virality mechanics:
* Each piercing is unique → each lemon becomes a mini art object
* The customer pays not for the lemon, but for the emotion and content for stories
* The "bargaining" format creates a game and engagement → the person themselves becomes part of the performance...

* The seller's right to refuse = scarcity and exclusivity
* No price ceiling → everyone decides for themselves how much their experience is worth

Additional promotion and news hook: "The most expensive lemon of the week" → provocation for new bids.

Naturally, for tagging in stories, the customer receives a strong gift or additional discount on a future order. Just not 5%, I beg you!

100% of buyers will show this on social media and tell their friends. They will buy it as a creative gift. The creative pricing approach itself will filter out those who are ready to share and the gloomy ones who don't use social media and don't care about such promotions))

This way, without advertising, the whole neighborhood will learn about the spot. And the inflated check will cover the hassle of the experiment...

💡Creative Marketing by Stas Yesenin