👀 Continuation.

Today I received this objection regarding the workshop "Grave with Money".

💬 “Wait. I understand what you’re offering and I like the format. But there’s a concern... I have an acquaintance who annoyed everyone so much with his offers that he was blacklisted long ago. I don’t want that. I don’t want to be seen as a spammer by my circle.”

A good objection. Honest. And very common.

🐱 My response.

Aggressive selling is not a style. It’s an artifact and an atavism.

Hard scripts, cold calls, “do you have a minute,” pressure on pain and urgency—all of that worked in a growing market when people had money, good mood, and even a pushy seller sometimes hit the right moment.

Now that moment doesn’t come.

The market has changed. People have changed. Aggressive selling today is not a tool. It’s a reputational pit that a person jumps into themselves.

No one buys it anymore. Literally.

☝🏻 But staying silent and waiting for the weather by the sea is also a bad strategy.

Here’s the trap.

The fear of seeming pushy often turns into the opposite extreme—a person stops offering themselves altogether. They wait for others to ask. They hope. Sometimes this waiting lasts 2-3 years.

If you don’t offer, you don’t sell. That’s also a fact.

Between spam and silence, there is a third path. I call it the "exploratory" approach.

Selling through understanding, not through pressure.

Eco-friendly selling doesn’t start with an offer. It starts with a question.

What hurts right now? What has changed? What problem isn’t being solved? Where are you stuck?

When you understand a person’s real situation, you’re not selling. You’re offering a solution to a specific problem of a specific person at a specific moment. That’s a completely different conversation.

People instantly feel the difference between “I want to sell you something” and “I want to understand how I can help.”

⚠️ About the market—honestly

May 2026. Many entrepreneurs are frozen. Clients say “interesting, but let’s wait.” Budgets are cut. Decisions are postponed.

This is not a reason to panic. It’s a reason to think faster than others. And most importantly, to think differently. To take different actions. But which ones?

🤦‍♂️ Most people are still offering the same thing in the same words—and wondering why no one buys. Because the market’s problems have changed, but the offers haven’t.

Whoever understands what people need right now before others will be half a step ahead. Not through aggression. Through understanding.

💡 What to do right now

On Monday, May 11, I’m holding an offline meeting in Krasnodar. 3 hours. The format is described in the post above, here.

No outdated scripts. No infobusiness schemes. Only what works now.

If you want to join—write to me personally. Limited spots.

@EseninSA