😁😆😁 This week I did a marketing express audit of a recreation center project for a client who plans to invest about 70 million.

👉 This is a rare case when a person thinks with his head before burning money blindly.

You can check it out here.

* the document has been distorted to protect trade secrets

From the audit it is clear that:
- trends and anti-trends can either ruin you or make you rich. It is important to consider them.
- 70% of competitors are complete losers. The rest understand something...
- without a clear positioning and strategy, about 40% of construction costs will be wasted. And profitability will be 25% lower than everyone else's. That's 50 million lost money over a 5-year horizon.
- according to rumors, occupancy rates are 90%. But in reality, at most 70%. This must be taken into account in advance.
- there are profitable niches that apparently no one has tapped into because no one researched the market before construction)))

☝🏻 Every self-respecting startup should have such a report. It allows you to look at your own decisions much more soberly and protect yourself from fantasies, which will allow you to:

* save a lot of money
* speed up project payback by 20-30% (that's 2-3 years).
* reduce promotion costs
* boost sales without advertising in the future
* a profitable project is easier to sell at a price above market
* save your nerves
* strengthen your reputation as a successful investor

The next logical step is to do a deep marketing analysis to definitely not miscalculate and turn 70 million into 200, not 20.

How to know if you've read this document correctly?

Hint: you have doubts and a feeling of incomplete data. That's a good sign.

But if you see a polar picture like "everything is great, let's go" or "everything is bad, don't touch it", then 80% of the meanings have passed you by.