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We recorded the first episode of the third season of the podcast — with the team Svyaz.ON, a financial and goods retailer with a multi-channel ecosystem.

We discussed:

🎯 Why a retailer needs a CDP and why CRM is no longer enough
🎯 How to combine offline and online data without drowning in identifiers
🎯 How gamification helps onboard customers and explain a complex ecosystem
🎯 Why fraud is an inevitable part of loyalty programs and how to deal with it

Watch and listen to the podcast on any convenient platform, and if you prefer reading — we have, as always, prepared a detailed summary.

Watch the podcast:
here


Listen to the podcast:
here


Read the summary:
here


For podcast listeners, our guests have prepared gifts: they are ready to give 10 people a thousand points each from their loyalty program, which can be used to pay up to 100% of a purchase on the Svyaz.ON website or in the multicenter.

To compete for the prize, share a link to the podcast or its summary on any social network, send a screenshot or link to the post to the podcast author Vladimir Motin and wait for March 12.

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