The film was shot primarily in New York City and documents how one luxury jewelry house became an integral part of modern celebrity and American style. The camera combines interviews, archival footage, and close-ups of the creation process of iconic jewelry, the world inside the brand's store, and its presence at major public events, as well as referencing famous cinematic moments associated with the brand's image.

Filming Locations:

Tiffany & Co. Store

In the Film

Scene where inside the flagship store and at the main entrances highlight the brand's public image, its architecture, and the shopping experience that have made this corner of Midtown a global attraction for luxury and pop culture enthusiasts.

In Reality

The scene was filmed at the flagship store and headquarters building of Tiffany & Co. on Fifth Avenue and East 57th Street, a landmark retail address with long-standing window displays, signature blue branding, and the famous Atlas clock above the entrance, attracting a constant flow of pedestrians in Midtown Manhattan.

Tiffany Apartments

In the Film

Scene where in the Tiffany apartments of the hotel, a luxurious private interior is used to connect the brand with New York's hospitality culture, affluent guests, and the behind-the-scenes comfort expected at a top Midtown hotel.

In Reality

The scene was filmed at The St. Regis New York, a historic luxury hotel on East 55th Street near Fifth Avenue, known for its elite apartments, classic interiors, and long-standing ties to fashion and high society; it is located in the heart of Midtown's shopping and hotel corridor.

Grand Central Terminal

In the Film

Scene where in the terminal's public spaces references the recognizable blue-green ceiling, often compared to the brand's signature "Tiffany blue," linking a famous New York landmark to the documentary's discussion of visual identity and cultural memory.

In Reality

The scene was filmed at Grand Central Terminal, a major Beaux-Arts railway station at Park Avenue and East 42nd Street, recognizable by its main concourse, iconic architecture, and famous ceiling; it is one of Manhattan's most visited public interiors and a frequent filming location.