Money for Air 🤷‍♀️

WB and Ozon have hidden functionality.
It's called paid return. Moreover, not every user may know about it.
It all depends on the buyout percentage and the size of the product.
And it's not known in advance where and how much you'll pay for a failed order.

There are even items where it's more profitable to keep the product to avoid paying the cost of the product itself for the return.

I was thinking, how could this problem be solved using BI and "What if?" analysis 🤔
I put together an example solution showing how a couple of simple graphs can break the habit of returns.

Read the details in the article at the link:
vc.ru/money/2945218-oshibki-pok…tnyy-vozvrat-tovarov

@data_dzen 🙂