
Broken filter 🤦♂️
I liked the topic about marketplaces, and I decided to find more interesting points that can be improved there with analytics.
The topic of filtering came up.
You select a price range or product brand in the filters, but on the page you see completely different products 😡
This happens on Ozon, WB, Avito, and Yandex Market. The whole point is in promoted products 💯
Sometimes it's 1-2 items, but if the product is popular, you can catch a whole page of "unrelated" products.
I wrote a new article about this. In it, I explained how this problem could be solved with a couple of design tricks.
Come read it at the link: 👇
vc.ru/marketplace/2950490-filtr…ayut-deshevye-tovary
@data_dzen 🙂
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