🎲 Your brain is not a machine for absolute ratings. It is for comparisons.

Continuing the topic about personality analysis through media preferences.

Trying to rate 100 movies and books on a scale from 1 to 10 to get decent recommendations is a terrible task.

Yesterday you gave a hypothetical "Interstellar" a 9/10. Today the product crashed, you didn't get enough sleep, everything annoys you, and you give it a 6/10.

Our brain is evolutionarily not designed for absolute measurements. We don't know how to use scales. Due to the "central tendency," we fear extremes and slap safe sevens on everything. Open any review aggregator — everything is clumped into a gray mass.

We know WHAT we like, but we don't know WHY. And we certainly can't weigh it objectively.

If you want to collect a real cognitive fingerprint of a person to feed to an algorithm, you'll have to abandon classic questionnaires. A different, mathematically rigorous approach is needed that eliminates human self-deception at the data collection stage.

👉🏻 Which one exactly? We'll discuss it on the live broadcast June 1 at 18:00 Moscow time at Assembly Point.

The broadcast and recording will be available to participants. Access is arranged through the bot: https://t.me/TScompiler_bot