Just yesterday the internet was discussing Sber's kinetic facade at SPIEF, and today photos of forum guests against its background are already spreading on social media.

It turned out that the structure displays not only logos and graphics. Personal messages like "Mom, I'm at SPIEF" appear on the screen, and participants immediately seize the moment for a photo.

As a result, one of the most high-tech objects of the forum unexpectedly became one of the most human. For many, their introduction to SPIEF this year begins right here. @bankrollo