Instagram and algorithms have driven content makers to the point where it's unclear who wins: those who do better or those who do more.

If you've ever created content, you've likely encountered unexpected results from your "efforts," where views came from places you never expected.

That happened to me three years ago, when I first ran around Sirius with a camera filming how we lived and studied there, and then recorded a talking-head video where I simply talked about the master's program.
Result: that (talking) video is now top-2 in views on the channel, with about 11 thousand views, while the others have fewer (see photo).
If you're interested, you can watch the talking video and the video where I went all out on the script, filming, and editing.
Scroll through and compare the level of effort.

So this all leads me to think that the more content you make (especially at the beginning), the higher the chance of getting many views. That is, quantity prevails over quality.

I decided to test this on Instagram and post 100 Reels. But to make sure I see it through, I chose a simple format: image + text + music.

I have no hypotheses; I'm just curious to see if any of them will take off. So far, the first 25 are scheduled. They will be posted once a day.

By the way, I've never done SMM, so if there are experts with advice, I'd be happy to see you in the comments or DMs. But I don't want to redo my profile, claim I'm an expert at something, or do other such things. That's already everywhere.

After 25 posts, I'll share the first and intermediate results.
I don't maintain Instagram, so I can only track followers, which are currently 440.