“Star Battle” – a new format for interaction between viewers and the TV channel “Kinosvidanie”.

The TV channel “Kinosvidanie” (part of the premium package “Nastroy Kino!”) invites viewers to take part in programming the broadcast.

In July, viewers can choose which Hollywood actress will headline the Sunday evening. To do this, anyone interested can vote for their favorite actress in the official group “Nastroy Kino!” on the social network “VKontakte”.

Voting will take place from Monday to Thursday. The dynamics and results will be displayed in real-time on a special pop-up banner on the channels of “Nastroy Kino!”. Results will be summed up on Friday, and on Saturday it will be announced which film featuring the winning actress will air on the channel “Kinosvidanie” on Sunday at 7:30 PM.

The “Star Battle” will last three weeks:

• in the first, from July 5 to 11, – Jennifer Aniston vs. Jennifer Lopez;
• in the second, from July 12 to 18, – Charlize Theron vs. Cameron Diaz;
• in the third, from July 19 to 25, the winners of the previous rounds will face off.

As a result, viewers will not only take part in a unique interactive experience for satellite and cable television—forming the channel’s broadcast schedule—but also choose the best Hollywood actress according to “Nastroy Kino!”.

Through this interactive feature, we expect to attract new viewers and build a loyal audience core for the channel. If the innovation is received positively, we will definitely continue experiments on the air of our channels.

Simultaneously with the “Star Battle” on “Kinosvidanie”, the graphic design has been updated. The channel’s identity (the famous “arrows”) has become brighter and more attractive, more understandable for a younger audience. It has been filled with new symbols and attributes—perfumes, jewelry, and accessories, without which no girl’s preparations for a date are complete.