Meet Dmitry. Ex-Avitologist, CEO of a full-service marketing agency.
And he hit the classic "craftsman's ceiling."

Point A (Scale Trap):
The market price for Avito setup is 30–50 thousand rubles.
The math is brutal: to earn 1 million net, you need to manage 30 projects simultaneously.
That means hiring 15–20 people (managers, designers, techies).

In the end, you turn not into an entrepreneur, but into a babysitter in a kindergarten.
Revenue grows, but profit falls because payroll and chaos eat everything. You burn out controlling penny tasks.

Engineering Analysis (Model Change):
We looked at Dima's business not as marketers, but as architects.
Superpower: He knows the construction niche perfectly (houses, baths).
Mistake: He sells the *process* (setup), which is cheap on the market.

Hypothesis:
The owner of a construction company doesn't care about "Avito setup." He doesn't care about CTR.
He needs sold houses.

For "setup" he is willing to pay 30,000 ₽ (like everyone else).
But for "deals" he is willing to pay 300,000 ₽.

We changed the model.
❌ Stopped selling "Hands" (fixed setup fee).
✅ Started selling "Partnership" (Leads + % of sales).

What was the Tracker's role?
Dima came with a request: How can I quickly hire and train 15 people to handle orders?

We sat down and calculated the economics of that solution.
It became obvious: if you scale the current model, all profit will go to employee salaries and office rent. That's the path to "work for work's sake," not for money.

Dima saw these numbers himself and made a decision: stop.
We didn't inflate the team. Instead, we focused on repackaging the offer.

This is the essence of tracking:
Don't rush to do what "seems right" (hiring, fussing).
But stop, calculate, and find the single action that will bring money, not new problems.


Point B (Result in money and life):

📉 Business:
Only 5–8 projects in progress (instead of 30).
Team of 5 people (special forces instead of an army).
Revenue per client — 300–500k.

🏡 Personal (Artifacts):
Dima stopped "surviving" and started living.
— Finished building his house and moved in.
— Now building a second house (as an investment).
— Became a speaker at a top business club.

Main takeaway:
Why does the client pay 500k instead of 30k, even though the tools are the same?
Because Process is just "hands." Hands are cheap.
But Result is Responsibility.


When you say: "I share the risks with you. I earn only if you earn" — you move from the "contractor" league to the "Partner" league.

Growth point:
Stop scaling the process. Scale responsibility.

Do you feel that your model requires more and more people, but gives less and less money?
Come for an analysis. We'll find what in your business can be stopped doing right now to start earning.

Write "ANALYSIS" in private messages:
👉 @teslykww

p.s - Now Dima has not only Avito, but full-scale marketing across all digital channels🤌
#MarketingAgencyCase