Advertising dietary supplements and want maximum virality? Place ads in channels with 50–100k subscribers

We analyzed placements of dietary supplement brands with Telegram bloggers for January 2026.

The charts show benchmarks for engagement, reach, and reposts depending on the blogger's channel size.

Key findings:


🌀 Channels with 50–100k subscribers work best for the highest number of reposts.

🌀 ER in micro-channels remains high and is almost the same up to 5k subscribers — so for performance placements, it makes sense to choose the "upper limit" of micro-blogs rather than the smallest ones.

We can collect such data for any market and product for any period.

If you need influencer analysis, write to @vladimir_motin

🔹🔹🔹 TGStat

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