1️⃣ It is the first streaming service to win the main Oscar
"CODA: Child of Deaf Parents" won the Oscar for Best Picture in 2021.

2️⃣ At launch, the service had no library at all
Apple TV had no library at launch — no old seasons, no licensed content, only 8 fresh original shows. This is a unique case.

3️⃣ Netflix refused to provide its content
Netflix refused to provide its movies to the Apple TV library at the very start, becoming a competitor rather than a partner.

4️⃣ Apple TV files have their own exclusive format
A downloaded series or movie file uses the HLS Video format, which cannot be played by any player other than the Apple TV app itself.

5️⃣ The company hides subscriber numbers
Apple does not disclose service metrics, which raises questions; the number of subscribers in March 2022 was estimated at only 25 million — a tiny figure compared to Netflix (260+ million), although Apple has 1.4 billion active devices in its ecosystem where the service is pre-installed.