A post about how businesses waste money on micro-routines and then heroically look for ways to boost sales.
 
Today I witnessed something beautiful - two grown adults on salary regularly perform a ceremony of handing over silicone bracelets as if they were the Central Bank's gold reserves.
 
The hotel administrator goes to the accountant to get bracelets for guests. The accountant takes them out of the safe, counts them, prints an act, signs it, and hands them over. Before that, the accountant also spends time accepting these bracelets, also with an act.
 
As a result, for the sake of a feeling of control, the company launches a whole bureaucratic ballet:
- the deputy director got distracted;
- the accountant got distracted;
- the administrator left the guests;
- paper and printer resources wasted;
- people made a dozen unnecessary movements;
- along the way, someone got caught up in small talk;
- everyone lost focus on the main processes;
- service quality suffered.
 
One such ritual takes 40–60 minutes of total time. Every week.
The season is 4 months, that is about 16 weeks.
 
Even by a rough estimate, that's: 12–16 hours of losses per season and 10-12 thousand rubles in direct costs,
if we count the average hourly wage of employees at 500 rubles.
 
Seems like a little...
This is where businesses usually lose millions.
Little by little, the bird pecks, and the whole yard is in shit.
 
Because money doesn't leak through one big hole.
More often, it goes through 100 small "well, that's how it turned out", "we're used to it".
 
✅ Solution:
Give the administrator 1000 bracelets at once, stored in a safe, and replenish them on a consolidated basis? That's it! No more weekly performance called "silicone bracelet transfer act".
 
The most expensive thing in such stories is not even the time.
 
The most expensive thing is the habit of considering idiocy the norm, if it once got into the regulations.
 
🙏 Are you sure your processes are not expensively decorated chaos?
 
That's why an external expert, an observer – a business tracker – is needed. He helps to see dozens of little holes where millions go every year.
Often a business doesn't need to look for new revenue – it needs to stop wasting money on things that are unnecessary and meaningless. And free time and resources are much easier to turn into new money.

Stas Yesenin – business tracker, anti-crisis marketer.
@EseninSA