Crawdfunding
A collection of platforms from various fields - this is not investment, but purchasing goods or donating. You know the sum and narrative, for which you give this sum. Obviously the first stage is 100% for Blagodarenost from the project, i.e. collection of donations. Further names a range of checks for more, for which you already buy goods or merch. In Russia, actively there are only two platforms, and foreign ones are strongly limited or not available at all.
Crowdinfesting
These are platforms where you can attract investments from private individuals. Usually a small entry check (from 5000 rubles), but with a large number of investors. Projects collect from 8-10 million rubles. Additionally, it is possible to observe that you raise about 300-400 loyal users, who are strongly interested in the development of your company and will try to pirate it.
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