Posting on websites will allow you to further test your hypothesis about the value proposition and target audience, gather feedback, and get your first customers.

You should make publications about your startup at the end of the planner. And this is a very strict rule. If you do it at the level of a poorly developed idea, you will get a very weak response. And you won't be able to publish a second time on most platforms. Therefore, first work out the value proposition and the problem so that it resonates with the target audience, and only then prepare an article for publication. Also, evaluate how articles on the site get traffic. For example, on vc.ru, everyone only reads the main page, so the main flow of attention will be if you get on the main page, and articles with many comments and likes get there. Business secrets won't give you traffic, but articles from the site have a good chance of ranking very high in search. Therefore, build a strategy for a specific site.

It is best to go to each site and see what people like there and in what format to present information. Preparing one article and simply sending it everywhere will not be effective. Therefore, it is better to choose fewer channels, but targeted ones, and prepare more thoroughly for the mailing.

Goal: if you prepare the content correctly, the value proposition, and hit your target audience, you should have several orders or the first users of the product. If not, then the previous stages were done poorly and you should go back to hypothesis testing and experiments.

Startup Aggregators

ProductRadar – a project where 10 startups launch every week, and voting takes place. Winners receive a badge and more audience attention, and the product of the week gets additional PR in the Telegram channel.

SberUnity – a platform from Sber where startups look for orders from corporations, investments, and attention. Filling out the application requires a legal entity and a presentation.

General Topics

Business Secrets – in the blog section, authors can publish, including talking about their product. As the editor-in-chief says, it is best to count on the SEO audience and build headlines like solving a problem: "How to get into an accelerator or why a startup planner is the best way to prepare"

pikabu.ru – the site really dislikes advertising, but there are sections for entrepreneurs who are loyal to publishing an article about a product, and it would be better to tell the story of your business in the context of "without mom and dad and a silver spoon in the mouth, a simple tractor driver made a product needed by people."

– no moderation, you can write whatever you want, but it is better to focus on the fact that traffic comes from recommendations or search. Therefore, it is better to write an article that is interesting or for a search query.

mirtesen.ru – not the most popular or useful site. It is worth sending an article about the product here, but with different titles and subtitles only for a larger audience from search.

vombat.su – a clone of pikabu, but with a small number of posts, so each one will get attention, though not as much as on the parent site.

kapi.bar – a clone of pikabu, but with a small number of posts, so each one will get attention, though not as much as on the parent site.

Business

spark.ru – a site about business, marketing, management. You can get good views only by getting on the main page, and articles approved by the editors get there; according to the analysis of the main page, they take articles on popular topics.

vc.ru – here you can talk about your product specifically with an advertising article in the "tribune" section. But it is worth considering that users prefer honest numbers and stories about creating a product and the thorny path of an entrepreneur.

e-xecutive.ru – not a completely open resource, but the editors accept quality articles well.

Media

dtf.ru – free publication of content. Specific advertising will not be approved, but you can show your product if it is close to movies, music, series, or games. Informal presentation of content is valued.

IT

habr.com – a site with a complex registration system and strict moderation, but there is no longer any "Habr effect" (Previously, the site was so popular that a mention there instantly led to an influx of users and server problems). Therefore, it is worth writing articles in the "I'm promoting" section or matching the site's theme. For example, you can write about interesting technical solutions in the product.

tproger.ru – a site even more focused on programming cases. It is worth writing if you have an IT product and there are some interesting solutions and approaches.

Design

dsgners.ru – a community site for designers, so it is worth either talking about a product for them or showing your product from a design perspective, if there is something to show.

Music

samesound.ru – a site for musicians, mainly containing user articles. The site has moderation and, given the audience, you should only write if your product is for musicians or the music industry.

schmusic.ru – a platform for musicians and music lovers, i.e., more open to different topics than the previous site in the list. But still, the product should be about music or related to it.

Marketing

Any product can get onto marketing sites if you describe a marketing case (and any product will have one), the question is only whether you need it and whether the target audience will be there. Therefore, it is worth writing either if your audience is marketers or entrepreneurs, or if it is a mass consumption product (coffee, food, mass applications, etc.)

yagla.ru – a site for marketers, targetologists, PR specialists, etc. Accordingly, articles of this orientation are posted. Not the most popular resource judging by the number of likes.

seonews.ru – originally about website promotion, but now in articles you can see anything about promotion, marketing, sales, and popular news from the business world.

rusability.ru – a site more focused on internet advertising. Currently very low traffic. Can be considered only for duplicating content with changed headlines.

Travel

rutraveller.ru – the site is not very open to advertising articles; you will have to adapt the article to the site's style, but there are not many articles, and there is audience attention.

tourister.ru – you can write an article in the form of a product usage case, without making it too promotional, but showing real usage experience. Naturally, the product must be travel-related.