Present yourself: you are sitting in a cafe, listening to a new lend, and there snows and snow a melty of ice — Ilon to, Jeff that. It seems, but these are modern titans in one classroom of the world, and in which we live. No you are not a small secret — do the math, how the projector illuminated those great people, were and others. Those, who at the time stood out as lovers-of-peace, whose names produced surprises with their actions, and whose products — and on that day — remain unnoticed by the most part of our world. They were and others: lessons of forgotten heroes

Let's talk about forgotten heroes. About those, who went through the path, who risked, who created innovations and disrupted the status quo, who changed, in the era of cosmic tourism and the colonization of Mars, it seems, went into the shadows.

Take, for example, Mark Benioffa. This fellow reshed, who programmatically obsessed — that is not to, what needed to be installed, and to, what needed to be discarded through clouds. His children, Salesforce, revolutionized the management of relationships with clients (CRM) long before it became fashionable to talk about cloud technologies. And the path Benioffa did not start with a plan, but his influence on the corporate mirror of innovation was undeniable. Today, Salesforce remains a leader in the field of CRM, continuing to expand and integrate new technologies, such as artificial intelligence, and its creator actively participates in pilanthropy and social initiatives, dedicating his time to solving global problems, such as climate change and social justice.

There is also Larry Ellison — the founder of Oracle, a fellow with an unusual conviction and smell. Oracle started as a symbol of databases, and while databases were not as sexy as social media or mobile apps, they — the foundation of every application, with which you will use today. Oracle continues to remain a major player in the ring of corporate software and cloud technologies. Ellison, presumably, turned out to be an excellent predictor and technical director of company, also actively invests in startups and develops his own enhancement of javascript, participating in races of Cuba America.

Jenni Rometti, the first woman, graduating IBM, the great company through one of the most transformational periods in its history. She did not just manage to hold on the steering company on course; she reinvented it. Under her leadership, IBM directed its forces toward the development of artificial intelligence with Watson and the cloud computing. After the departure of Rometti in 2020, the company continues to actively develop cloud technologies and quantum computing under the leadership of Arvind Krishna. Rometti already took consulting and supporting diverse blockchain initiatives, remaining an influential figure in the circles of big tech.

Remember Travis Kalanick? Before he became a gloss, he was just a small startup, trying to grow the name of industry taxis. Kalanick with his aggressive, often sporadic tactic did not just create a company — he created an entirely new way of thinking about transport. After his departure in 2017, Uber continues to develop under new leadership, actively introducing autonomous technologies and expanding the sphere of delivery. Kalanick himself founded a new project — CloudKitchens, which predicts infrastructure for virtual restorants, continuing to influence the industry, but now from behind the curtain.

And, of course, Evan Spigel, the young visionary who stood behind Snapchat. He did not just create another social network; he created a cultural phenomenon. The ephemeral communication and filters of unprecedented reality Snapchat changed our way of communication and our understanding of moments. Today, Snapchat remains one of the leaders among social media, particularly among young people. Spigel continues to lead the company, actively developing technologies of unprecedented reality and new forms of digital interaction.

Finally, Daniel Ek took the musical industry by storm and revolutionized it. Spotify — it is not just a streaming service, it is a personalization of the same, as we now it call. In the era, when piracy was universal, Ek found a way to return love to listening to music. Spotify today — it is a giant in the ring of streaming services, actively expanding into the sphere of podcasts and exclusive content. Ek continues to seek new paths for the development of companies, onevenly participating in startups and blockchain projects.

Why are these heroes forgotten? All too often – they did not set themselves the goal of pier and pier, but sooner they were on the wave, and their product was in all media. Perhaps their products or their departure left on the second plan or they took their own path and continue to work, then these people decided, what mediocrity – that is not the goal but the means.

So, why do we still look at our channels, blogs and posts – we actually properly approach this instrument, and not overlook it in a separate business?