Until recently, my entire strategy was essentially that I run a channel, duplicate content somewhere like TenChat, sometimes shoot videos. Plus, I appear in media of various sizes, from federal to small, and give some comments, quotes, voice messages, etc.
Oh, and I also write something on UGC platforms and communicate with various publications that are neither media nor UGC. Like various magazines.
I chose this strategy based on fairly logical considerations. Like, in my channel, there are my close friends who want to read every post of mine; in magazines and small media, I appear to attract new audiences and, as it were, "support" the channel. And comments for media that get millions of views I give so that as many people as possible learn about me.
It turns out this strategy has a name! Hero, Hub, Help content.
It turns out I didn't invent anything new and just reasoned from common sense, and people even described this approach as a strategy, gave it a name, and went around replicating it.
Cool!
Of course, one can nitpick interpretations, but in short, the essence of the strategy is that you run your channel (not necessarily Telegram, by the way) with some ordinary content. Just post something and that's it. Normal everyday stuff. But somewhere, say, every 10 posts, you should have some locomotive post that will take off and elevate your content to a new level. And the third type is Help, something about search traffic or supporting you in another way.
Take this new knowledge, in short.
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