For example, not long ago, hot corn on the beach was sold as fresh, but today a different image boosts conversion... they just shout into the microphone 📢 "HOT CORN, STOLEN!"
The idea of advertising on stones is also not new, but why hasn't anyone developed the thought? Well, WHYyyyy!?!? 🥲
The beach is about 700 meters long, but only two stones attract attention... and yet this resource - the beach and stones - can be turned into a full-fledged lead generation, warming, native advertising, and conversion boosting tool - for 0 rubles!
✅ What options are there:
* Direction stones. Every 50 m, like in Vasnetsov's painting, a sign with offers - "go right - find shawarma", "go left - best burgers".
* Story stones. Large flat stones with mini-stories about how a girl rented a SUP board and met dolphins in the sea at dawn...
* Review stones. Any hotel, resort, or restaurant can offer a gift to its guests for a review on a stone - the more stones, the cooler the gift. Guests create content, stones, buzz - at no cost to the establishment. Then we take these stones to the beach and let them attract attention... Dozens and hundreds of stones will do their job better than VK targeting.
* Coupon stones. Hundreds of small stones with inscriptions "bring this stone and get a free cotton candy - fries, coffee, lemonade, etc. Hundreds of ways to divert traffic from the shawarma joint and bring it to your restaurant.
* Cross-stones. Reasonable businesses unite and create a series of stones for audience exchange. Ate at a restaurant - got a stone coupon for 10% off a catamaran or jeep tour. By creating a network of 5-7 such offers, you can increase sales by 30% - and I proved this when I created a quest league, uniting all the city's quests into one network. The case is described in my stories...
* UGC-stone. People create content, draw on stones, and post it on social media, thereby creating curiosity and interest among others.
* Stone park in the center of the village embankment - here you have a creative workshop, a craft fair, and an open-air exhibition with people's creativity. Finding a designer who wants to promote themselves and implement such a project is not difficult. And the village will get even more guests next year thanks to a creative tourist magnet and emotions.
👍👍👍
The cost of implementing all this at once - just a little more than ZERO rubles... yes, time and effort will have to be spent - but this is business, baby, you have to invest to get something.
What do you think?
* Recommend me to those who need a creative strategy and sales growth out of nowhere, using existing resources and without investing in advertising.
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