In some matters I am cautious, but I always launch new projects as quickly as possible. And I think this is correct: long preparation usually only hurts. Before starting, it's easy to fall into "budget perfectionism" - spending years setting up CRM, auto-funnels, and websites. But behind this fuss often hides ordinary fear of messing up.

In sports, it's simpler: for my last half-marathon, I just went out and ran, even though I was poorly prepared. In business, it should be the same. First, you need to check the main thing: are people ready to pay?

If you don't have a ready-made system, act manually:
• No website? Write to clients personally
• No CRM? Keep records in a spreadsheet
• No product? Sell a landing page to those who are in pain

Now with AI, testing hypotheses has become much faster and easier than before. The optimal way to test a hypothesis takes only 3 days and requires no budget:
1. Sketch an offer in a couple of minutes using a neural network
2. Write to 20 acquaintances
3. Call those who are interested
4. Ask for prepayment

If you immediately need a designer and developer to start - that's a trap. The first stage should be ugly, manual, and fast. If the idea doesn't sell on the fly, the problem isn't the lack of a website. It's the idea itself.

My channel: Ilya Kramnik