Example of a PR Tool: "Top 10, Marketers on Fire at Merge"

I decided to share with you an example of PR that some companies do. We'll find out how it works over time; there are probably different points of view. But for now, I want to talk about the method itself.

So, look, I spoke at Merge, everyone remembers that. There were also many other speakers in my section and in neighboring sections.

The guys from Maxreform took these talks, compiled an article from them, cut videos, added their own kind of humor, and voila. It's cheap content, but quite capable of attracting some traffic.

What's the moral? You can do the same! Well, in your own way.

Just take open public talks, podcasts, etc., cut them up, maybe add some of your own perspective along the way, and that's it—you have a unique page. And all experts, all sites are tagged, everything is observed and published.

This can be especially good if you have a specific niche where you don't have time to generate a lot of content yourself, but there is content from colleagues in the field.

Here's the link to the article: maxreform.ru/merge-innopolis-2025-marketers-on-fire/
and also here's how to get a publication in channels where publication costs money)) just go to the meeting first and they might respond to you too