VertTV is a new streaming platform and studio specializing in vertical micro-series for smartphones. The project's creators position the service as a platform for high-quality content with a cinematic level of production, designed for viewing "on the go." In their view, the market for vertical series is growing rapidly, but viewers lack projects with famous actors, professional screenwriters, and full-fledged production. It is this niche that the new company intends to fill.

Simultaneously with its launch, vertTV unveiled a lineup of first original projects that will be released monthly. The first premiere was the series Lone Star Hearts starring Cindy Busby and Josh Henderson. Among future releases, the dramatic series Finding Hope has also been announced, which will bring together actors from the popular sitcom Fuller House. The project will star Jodie Sweetin, John Brotherton, and Marla Sokoloff, who also served as the series' writer and director.

The platform is already available as a standalone app for iOS and Android, where users can subscribe and gain access to the entire catalog of original content. Additionally, the company has launched a YouTube channel that will publish free trailers and introductory materials. The app interface is divided by thematic categories, including drama, thrillers, romantic stories, revenge plots, and holiday films, so users can quickly find the genre they are interested in.

At launch, vertTV's library includes over 200 exclusive films and series, and the production of new projects involves well-known actors and professional television teams. The company fully controls the entire production cycle—from script development and filming to platform technology and content distribution. In the future, vertTV plans to launch an ad-supported viewing model and the option to purchase individual series without a subscription. The project's founders believe that vertical micro-series can become a full-fledged segment of the entertainment industry if the same quality standards are applied to their creation as in the production of traditional television series and feature films.