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Average time spent online by children in Russia is 6.5 hours per day

What do we know about Generation Alpha — children and teenagers born between 2010 and 2025? We have compiled a digest of the latest research for you.

🌀4 years — the age at which children start using messengers (mainly to communicate with parents, using voice and stickers). Data from Rostelecom.

🌀Smartphones are already the norm in kindergarten. In Russia, 30% of children aged 3–6 own a phone; by age 11, 72%; by age 14, 9 out of 10. Report from Umskul.

🌀The main celebrities for teenage audiences under 17 in Russia are bloggers who started on TikTok and streams. Data from RODNYA.

🌀The children's video game audience in Russia can be estimated at 14 to 18 million people. Study by NAFI, RVI, IFSI.

🌀YouTube ranks first in the rating of popular brands among Generation Alpha representatives. Study by Beano Brain.

🌀58% of British children aged 9–12 already use AI chatbots (despite most services having a minimum age of 13+). Data from Internet Matters.

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