Only on TV advertising in the US, the five largest AI companies spent about $333 million in 2025 ⚡️

Money goes into image:

• Expensive outdoor advertising, ads in the most expensive prime time, capturing attention with money. OpenAI spent 44% of its revenue on promotion, twice as much as Facebook in its best years.

• Warm, lively imagery: coffee, caps, branded jackets. The New Yorker called this taste-washing — when cold technology is dressed in a warm and human wrapper. Half of Americans are more anxious than pleased about the rise of AI, and this wrapper smooths over that anxiety.

➡️ Four examples in the cards.

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