I was looking at startups:

They are looking for a CMO to build the entire marketing system from scratch and scale it, for a bare option,

A salesperson for a new no-name ERP for cold outreach on a bare percentage. Responsibilities include: building the entire sales system from scratch, researching the market, giving feedback to development on what to build next,

A bizdev with presentations of a new no-name ERP in active development (= will be buggy during presentations).

What do these have in common:

1. All these roles require a lot of immersion in the work. From 4 hours a day.

2. On a bare percentage/option, a person with little experience will give up on this work after 1-1.5 months. When they have invested more than they get back, and obligations do not keep them in the company.

And yes, we understand that all this time they have to live on something, right? So either they combine it with another job, or they eat through their savings.

3. A person with experience and sufficient savings will only get involved in such work if they have HUGE belief in the product. That is, you are a mix of Tesla and iPhone, and at the helm you have not only Musk, but also a couple more idols of the employee.

4. In a no-name startup with not too breakthrough an idea, for a bare percentage/option, only a small workload will be accepted - within 5 hours a month for an experienced investor and up to 10-20 hours for a mid-level specialist.

And importantly: you will have to poke them yourself. Schedule consultations, come with questions. There will be no such thing as you leave a person on a bare percentage and he somehow works on his own and doesn't disappear. His attention will very quickly be taken by those projects of his that he lives off of.

5. Separately about bizdev and sales for ERP with CEO outreach: if you are a no-name, they won't even talk to you.
First, article marketing is done, and then with that name behind them, bizdev goes not as a no-name beggar.