We need to get acquainted.

Many still perceive me solely as a PR person for theaters. That's logical — I worked with projects in the performing arts for many years.

Theaters taught me the main thing: how to build communications under conditions of limited resources, high sensitivity to reputation, and constant turbulence.

But since the start of the SMO, as it happens, I'm not just about theaters.

Over the past few years, I have:

🤍 Built a communication system from scratch in a group of companies in the video production field.
🤍 Launched a business research and analytics direction, on the basis of which strategies are built: researched the lemonade market in all federal chains from Moscow to Sochi, deeply analyzed the competitive environment of IT companies, and conducted 10+ in-depth interviews with representatives of top companies to help my clients better tailor their product offerings.
🤍 Helped three creative agencies build a B2B communication and positioning system, taking on the implementation of most of the tasks.
🤍 Started consulting creative projects that are just beginning their journey and received the first positive feedback.

And much more.

Today, I work as a communications strategist for growing businesses and turn PR into a tool for B2B growth.

I can and still love working with theaters. But my focus is precisely on systemic business tasks in B2B, scaling, and communication architecture.

I want you to know about this. I don't want to hide anything from you 😄