Most product ideas die before launch — not because they're bad, but because they solve the wrong pain.

Yesterday I was on a live stream where we analyzed cases and ideas for SaaS applications.

And honestly, most of the ideas were… let's say, raw.

In some cases, it's completely unclear what pain the product solves.
In others, the pain exists, but it's so narrow that it's hard to grow and scale further.

Such products are often born "out of the head" and solve either a made-up problem or the pain of a very limited segment.

And right during the stream, a simple thought formed in my head:
how to find truly working product ideas, not just "interesting" ones.

Sharing it.

In short, a product idea often lies here 👇

Ask a person from your target audience:
what action do they regularly spend time on that annoys them?
That is, what do they hate doing but have to?

Usually, this is where things surface that people have long accepted as "normal" —
and don't even think that it could be simplified or eliminated.

It is from such places that products solving real everyday pains are born.

From my experience, people most often pay for pain that physically prevents them from living and doing what they need.

Either for a convenient solution.
Or for what they want to get but cannot.

An example from practice.

I launched a subscription-based drawing club for children within a huge drawing school (a real market giant).

When we were designing the lessons, I did customer development with parents.
And many said:
"Well, kids already draw using YouTube lessons. Why should we pay you?"

And then the most interesting part began.

When I started talking to them properly, almost everyone said the same thing:
YouTube doesn't have lessons with their children's favorite characters — heroes from cartoons, comics, and games.
And the kids get really upset about it.

Guess which lessons we filmed first and uploaded to the site?
Of course, those with the characters they couldn't find.

We didn't invent value —
we simply closed a specific pain that parents were already spending attention and nerves on.

The conclusion is very simple:
look not for an "idea," but for a need.
And the product — as a convenient solution to that need.

Then the chances of success become much higher.

And in your products, are you solving a real pain —
or just an interesting idea?