▶️ Samsung introduced the Galaxy S26 Ultra alongside the Galaxy S26 and S26+ at its annual Unpacked event. You can find detailed information about the new models in the respective articles; here we will focus only on prices.

▶️ This year, the pricing situation is more complex than usual – a few months ago, memory prices began to rise rapidly, and the smartphone market, of course, did not escape this impact. This means we already knew what to expect from the prices.

▶️ It should be noted that this year, the base version of the Samsung Galaxy S26 has 256 GB of storage, while the S25 started at 128 GB. Nevertheless, the price of the S26 with 256 GB has increased slightly due to the aforementioned memory situation. The Galaxy S26+ already had 256 GB in its base configuration, but this year it is also more expensive.

▶️ The Samsung Galaxy S26 Ultra breaks this trend, and the base model with 12/256 GB of memory is even slightly cheaper in some regions than the S25 Ultra last year. However, models with larger storage capacities are more expensive than before.

▶️ Another important point to note when reading the table below: only the S26 Ultra has a 1 TB storage version, and this year it comes with 16 GB of RAM. However, last year's prices are listed for the S25 Ultra with 12 GB of RAM, as that version was the most common.

▶️ Pre-orders for the phones are open from today, and they will go on sale on March 11. Remember, if you pre-reserved a device, you should have received an email with a $30/€30 discount — check your inbox! Additionally, in some regions, there is the usual free storage upgrade. This means you can purchase the phone from the second column at the price listed in the first column. As for the S26 Ultra with 1 TB of storage, it is not a direct upgrade, but it also qualifies for a discount from the listed price.

▶️ Finally, Samsung also released the Galaxy Buds4 and Buds4 Pro. The base Buds4 cost $180/€180, and the Buds4 Pro cost $250/€250 (so prices remain the same as last year).

MAX