Marketing for a beer bar - creativity, loyalty, word of mouth, average check growth, repeat sales, and explosive social media reach + good chances to go viral at the local community level all in one!

🍻 Everything we love - simple and brilliant.

Any bar can start its own Guinness Book of Records. Just order it from any print shop...

You'll also need a Polaroid camera or similar that prints instantly. Take photos of guests with their glasses and paste them into the book.

New bar customers will browse it with interest, while regulars will bring friends and show them their photo!

What we do:
Offer guests a chance to get into the book of records - they just need to buy a glass of Guinness and come up with their own personal record. It can be anything:
* Best smile of this Friday
* Loudest laugh
* Record for drinking two glasses in a minute
* Highest check of the week
* Funniest joke told while standing on the table
and so on.

People will 100% film and post, they will want to, they will have fun and come back! And most importantly - they will buy and spend money...

This is zero-budget marketing, i.e., marketing without spending on advertising, not free as many think.

You can also sell these photos and earn extra on top of the check... not a bad bonus for the waiter who can play along with guests and add to the fun)) agree))

🍺 Stas Yesenin's Channel

And again the idea came to me in a dream))) What do you think, anything to add?