Scam of the Year 😱
I came across this ad yesterday...

🤯 Yandex rolled out a generous promotion and is stealing the attention of naive hockey fans


1. With this promotion, Yandex is taking away work from 90% of directologists who have been struggling for the past year...

Now every entrepreneur or self-employed person will rush to take advantage of the bonus x3 budget and set up an ad campaign for their product, naively believing Yandex's offer that "it's all simple - fill out your account and launch ads" - without understanding how Yandex's algorithms work, how to do analytics, or what a funnel, customer CJM, and product JTBD are.

On average (from experience), small businesses always have between 10,000 and 30,000 rubles set aside for such amateur activities. But the promotion promises to triple it - which means most people will activate greed and excitement - they will invest an average of 50,000 to 100,000 rubles minimum, i.e., the last of their savings. *This is my prediction...

⚠️ If you are a directologist or know someone who is, I advise you to take action urgently to avoid being left without work for the next 3-6 months - I recommend studying the profession of GEO-marketer - this is the most relevant set of tools currently available that delivers really great results. For details, DM @EseninSA

2. We know, and I wrote about it here and on stage everyone has been talking about it for about six months - FRAUD in Yandex reaches up to 80%.

All this means two things:

Thing 1️⃣
Triple bonuses for topping up your ad account are bonuses, not rubles. That is, Yandex spends NOTHING. But your 30,000 rubles are real rubles, you earned them and paid taxes on them one way or another... Do you understand?

Thing 2️⃣
The logic of thin ice is this: if we deposit, say, 1000 rubles into the account, we launch ads for 3000 rubles (supposedly). Of that, fraud takes a guaranteed 80%, i.e., 2400 rubles (let's have no illusions here, breathing through your uterus won't help). Do you really think that with the remaining 600 rubles, Yandex will flood you with clients, at a cost per lead of 700 rubles? 😆

2400 goes through fraud most likely to whoever owns the computing power and infrastructure - we won't name the monopolist for fear of complaints 😉

😊 In the end: the entrepreneur will almost certainly lose 100% of their money, while someone else will earn 100% thanks to bonuses trinkets for the natives... *Everyone knows the story of Columbus and how he bought land and gold from Native Americans for trinkets, right? ))

That's how it is. And anyone who doesn't believe me - set an alarm for July 15 and let's see how it goes in the future... It's so nice to blame the past, you immediately forget about present problems and it's so easy... so warm for a moment... especially if someone is listening )))

📕 My favorite quote of 2026:
"Business tracking costs money, but not having it costs even more money." Stas Yesenin

Stas Yesenin's channel