Marketing metrics are cynical and soulless; any process can be turned into numbers, even human relationships can be easily digitized.

For example, the metric "Leads".
Leads are potential customers, all those with whom communication is possible. That is, they are people.

* Not to be confused with views. If 100 people saw your billboard on the street, that's 100 views. But if 100 people watched your story, those are leads, because we can write to everyone in DMs...

And when you want to lure a buyer, you create a lead magnet, for example, free compote for all visitors to the cafe "Dried Fruit".

Lead magnet... sounds so-so, but it was all invented in the West, and we just took the transcription and applied it here.

But if the goal of a lead magnet is to attract people, why not call it a "people magnet"?

I suggest we do just that! Especially since from March 1, the Russification of foreign concepts will be in favor.

What people magnet do you use? Share...