How Venture Capital Imposed Its Opinion on Everyone The collective image of a venture capitalist actively broadcasts from the stage: If the market is less than a billion, it's not worth doing at all and we believe, because he has a lot of money, success, he knows what he's talking about - and this is absolutely true, but only for him. By the way, Americans talk about dollars, Russians about rubles, and in Kazakhstan about tenge, the amount doesn't matter, the main thing is to say a billion. How the fund works - they take investors' money and invest in a bunch of startups, where 90% will go bankrupt within a year, another 5% within three years, 3-4% will bring modest profits, and only 1-2% will become successful. So if these successful ones were to develop in a small market, the funds would go bankrupt, because it is the 1-2 successful ones that cover the rest of the failures and all the fun. But is this true for a startup? No! As a founder, it's better for you to think about a smaller market of 400-500 million, there is less competition there, which means a higher chance of winning, and if you take 30% of a 500 million market, you get 150 million dollars in annual revenue, sounds great? Let's be honest, even 10 is already great) so maybe think about a market of 30 million and sell highly specialized solutions without competitors?