Remember urine therapy? 🤢

I hope you don't, but your parents remember it 100%.

People drank urine, their own and their neighbor's… because supposedly it “helps.” Some even felt better. But no one did tests, measured blood levels before and after, or tested the hypothesis—they just blindly believed. The evaluation of results was based on a universal methodology: “a friend's neighbor said it helped.”

☝🏻 That's the pure, unfiltered power of word-of-mouth marketing.
People are willing to drink their neighbor's urine, bathe in Anapa mud, and believe that a cucumber in the butt cures joints. Why? Because they trust the experience of those around them.

Tribal thinking hasn't gone anywhere. It just moved from the cave into business.

Today, 80% (if not more) of entrepreneurs do exactly the same—just in marketing.
They copy competitors. They blow their budget on ads because “everyone does it.” They evaluate results by eye: “well, it seems to work.” They don't track key metrics. They've never even heard of unit economics. They don't test hypotheses. They forget about A/B testing.

⚠️ This isn't marketing. It's urine therapy with a smart look of a scientific approach…

And it's not that entrepreneurs are stupid. It's that no one has explained to them how to think about marketing systematically—without agencies costing 200,000 rubles a month, without jargon from textbooks, and without blind faith in someone else's experience that has nothing to do with your business.

That's exactly why I created the course “Be Your Own Marketer.”

I want this nonsense to go away and be replaced by sound marketing thinking for entrepreneurs. The course is for micro and small businesses with annual turnover up to 20 million rubles—for those who can't afford today's prices for marketers and agencies, but who want to finally figure out what really works and what is a beautiful fairy tale about a cucumber in the butt.

After the course, you'll have your own balanced opinion—based on facts, numbers, and understanding of nuances, not on neighborly advice from someone who spells “marketing” with two mistakes. You'll stop guessing and start verifying.

This changes everything.

Over 100 people have taken the course. Real reviews, uncut—read them in the channel link.

👉 I sell the course ONLY after getting to know your niche, and if you don't need it, don't waste your money.

Write to me on Telegram “I want the course,” and we'll talk. @EseninSA

The price is also fair—from 30,000 to 77,000 rubles, depending on the package.

Marketing is not magic or luck. It's the ability to see money in business processes. And it can be learned—even if you're not a marketer and never planned to become one.