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81% of Gen Z lose motivation if their work tasks are unclear

We've compiled research on how Generation Z — young people born between 1997 and 2012 — earn and spend money.

Read and save.

🌀Wildberries is Gen Z's favorite marketplace. Data from T-Business Secrets.

🌀Gen Z doesn't want to work remotely: only 21% of respondents prefer this format, while 74% want to work in a hybrid format. Research by Coleman Group.

🌀53% of Gen Z want to combine freelancing and employment. Data from KD and HSE University.

🌀35% of Gen Z live with loans. Research by Ipsos and RusIndex.

🌀One in four Gen Z (25%) is loyal to only one brand in a category. Research by NielsenIQ.

🌀20% of Gen Z do not plan their expenses. Survey results from YuMoney.

🌀Gen Z is interested in electric cars but more often choose used Lada sedans — a study of Russian automotive tastes from Auto.ru.

🌀During sales periods, 50% of Gen Z prefer to buy digital goods — subscriptions, games, and apps. Report from YuMoney.

🌀Gen Z is more likely than other generations to seek long-term relationships on dating sites — 52% of all respondents in a Forbes study.

🌀One in five Gen Z pays attention to company news when choosing a job. Survey results from Dzen and Eksmo-AST.

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