
A real estate agency has a classic problem. Leads pour in from Avito, CIAN, the website, Telegram. A manager picks up the phone, spends 10–15 minutes on a call — and finds out the person is "just looking." The next call — same thing. By evening, 20 leads have been processed, of which 3 are real. The other 17 are wasted time.
We connected an AI agent that works as the first filter 🤖
A lead comes in — the AI writes in a messenger or calls within 30 seconds. Not in an hour, not "when the manager is free." Thirty seconds, at any time of day.
Next — qualification. The AI asks 5–7 targeted questions: budget, area, purchase timeline, mortgage or cash, whether there is a property to sell. Not from a script — adaptively. If the person says "I want in the center for up to 8 million" — the AI doesn't ask about the suburbs. If the answer is vague, it clarifies but doesn't push.
As a result, each lead gets a category: hot, warm, cold 🔥 Hot ones — immediately into the CRM for the manager with a full card: what they want, when they're ready, what budget. Warm ones — go into an automatic nurturing sequence. Cold ones — into the database with a note "come back in a month."
What changed after implementation:
➡️ Managers stopped wasting time on "just looking" — now they only receive qualified leads with a filled-out card.
➡️ First contact speed dropped from 2–4 hours to 30 seconds — and in real estate this is critical because the client is simultaneously submitting a lead to five agencies.
➡️ Conversion from lead to showing increased because the manager comes to the call prepared and speaks to the point.
And most importantly — the system works at night, on weekends, on holidays. A lead at 3 AM from CIAN is no longer lost until morning.
This is not science fiction or "a bot that annoys clients." This is a custom system: AI agent + n8n + CRM + messengers, assembled for a specific business process. A template chatbot with buttons can't do this — it lacks the flexibility to conduct a live dialogue and make decisions.
If you recognize your situation — sign up for a free express diagnostics 📩 We'll calculate how many hours and leads your sales department is losing, and design a system for your funnel.
Write to — @dmitry_hihol
#realestate #automation #AI #leadgeneration #CRM #business #neuralnetworks #Skutr
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