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The share of Russians over 65 will grow from 18% in 2025 to 24% in 2050

According to expert forecasts, the silver generation could become one of the main drivers of new projects. Businesses will need to consider their changing preferences and values, so we have gathered 4 studies about the Silver Age for you.

Read and save:

🌀For 44% of Silver Age representatives, retirement means new opportunities. Study by SberMarketing.

🌀Over six years, the share of online purchases among older generations has grown 2.5 times. Data from T-Data.

🌀Users over 70 spend 55% of their internet time on social media — data from Mediascope.

🌀35% of Silver Age representatives are ready to learn new technologies to continue working. Study by the "Moscow Longevity" project.

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