If you need traffic and need to place ads somewhere, but you haven't yet looked into the new developments and are just sitting and waiting for the end of the Russian internet, I'll reassure you a bit.
Most likely, the salvation will be advertising in retail media. This is a type of advertising that involves buying traffic from marketplace sites and classified boards.
➕ There is a lot of traffic there.
➕ All platforms are Russian.
➕ You won't have to fight for Yandex.Direct with the same ferocity that you sometimes have to fight now.
So we'll keep living. For now, let's watch how various Ozons and Avitos are developing opportunities for buying ads.
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