Oh, it's Friday again, and I haven't told you anything useful or interesting about communications this week.

Let me try to make up for it: here in the magazine "Commercial Director" my article on how to conduct competitive analysis using neural networks was published.

A little later, another article of mine about communications in b2b (about handling manipulations and various difficult clients) will be published in the magazine "General Director", and later, the guys from Markom will likely publish my piece on content marketing in b2b.