💥 Surprising but explainable. Telegram advertising grew after the messenger's restrictions

On February 11, Roskomnadzor announced restrictions on Telegram. Advertisers sharply increased activity in the messenger. The number of publications grew by 15–20% compared to the beginning of the year and by about 50% compared to 2025. The peak occurred on February 12: almost 52 thousand advertising posts (CloudBuying).

Experts explain the activity as an effort to run campaigns before possible tightening of restrictions. In early March, the number of integrations dropped to 44–45 thousand per day, but demand remains high: in March it grew by 68% year-on-year.

Retailers (budget growth by 1.7 times), marketplaces (by 3.1 times), financial and insurance sectors (by three times) are particularly active.
⚠️ According to estimates, advertisers prefer to continue working in Telegram, despite the uncertainty.

Reason: replacing this social network with others without losing effectiveness is difficult and expensive.

👉 Monitoring here