Only fans of magic pills that provide free advertising streams believe in guerrilla marketing. (A note for those not in the know - these are advertising campaigns where you spend next to nothing, but do something extravagant and get into all media, Examples) No need to argue here, I know plenty of successful guerrilla marketing examples, but I don't know examples of those who repeated it twice or, even better, made it a regular practice. Only a few manage to jump on this bandwagon, and almost no one repeats it.

I know how to fix this and put it on a conveyor belt. And the recipe is simple - use quotes in a postmodern style (Steal with minimal changes without attribution). Here's how: scour the internet (preferably not in English or Russian, but look for local cool examples in Spanish, Portuguese, French, etc.) and find recent guerrilla marketing examples that hit the mark in your field. Brazenly repeat them in Russia and catch three waves of hype - the first from the ad itself, the second from the media (you prepared press releases, right?), the third from those who found the original and accuse you of plagiarism. Done? Keep searching, picking, and adapting.