Listening to pitches at the last demo day of the student accelerator, I noticed that almost everyone confuses two concepts: "problem" and "situation." More precisely, it's not even that - everyone writes that it's a problem, but it's actually a situation. Let me explain - a situation is simply something that exists in the world, a circumstance. And it becomes a problem for specific people, but not for others.

Example:
Goat milk cheese is very expensive - a situation.
People with an allergy to cow milk cheese lack money for a substitute like goat cheese - a problem.


Moreover, I don't eat goat cheese, so for me it's not a problem at all. Let it cost a million.

If you don't confuse these two concepts, then the further presentation and product development will go much better.