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Only 33% of Gen Z and 38% of Millennials prefer home-cooked food

Food is increasingly becoming a source of new experiences and a way of self-expression. We've gathered 5 studies on taste trends for 2026.

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🌀The number of search queries for hojicha latte increased by 174% in 2025 — report from MorganMyers.

🌀Sauces bring variety to life 2.4 times more often compared to other products. Study by Yum! and Collider Lab.

🌀On average, dinner starts at 6:44 PM and lasts 27 minutes — according to IKEA.

🌀Non-alcoholic drinks are a new trend among modern audiences, especially Gen Z. Report from Yandex.

🌀Vinegar and animal fat will be among the most popular ingredients in 2026. Data from VkusVill.

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