I came up with a good thesis for any entrepreneur: "Any brilliant product idea is usually just poorly developed." This happens due to simplification—we ignore many details, forget about complexities, speed up processes in our minds, and most importantly, we fit the idea into familiar and successful patterns. It seems to us that once we launch, everything will go according to plan. But even putting the business model on paper reveals the idea's inadequacy. Every startup is unique and cannot be fit into patterns with 100% certainty.

As an example, we all know the famous Gartner Hype Cycle. It says that all technologies crawl up slowly for a long time, then there's a super hype, then reality shatters dreams, and then stable adoption. But it's not that simple—before stable adoption, these roller coasters can go on for decades. Read about AI with its many hypes after each chess victory, followed by technology decline, or the first VR headset in 1962 and the hype of those times.