The company's advertising brochure directly stated that America, especially oil-producing regions, needed exactly this kind of container, where the loss of gallons of oil and kerosene due to leaks from traditional barrels amounts to millions every year. Amazingly, despite the emergence and development of more advanced and simpler methods of transporting oil and petroleum products by that time—pipelines and railway tank cars—the demand for airtight and durable barrels remained quite high. Especially considering the fact that the shortcomings of wooden barrels, which were suitable for storing and transporting food products, became increasingly evident against the backdrop of the galloping growth of the young industry.