The media loves to hype the story of how fast the first million paying users are acquired. Some products collect their million almost immediately - in 1-2 months. But we forget about the other side of the coin. Not only the speed of audience acquisition is growing, but also the speed of audience loss. The specificity of modern users is that people have no free time and money - we are fighting for priority to be given to . So if someone subscribes to something new, they have already unsubscribed or will soon unsubscribe from what they were using.

So the focus should be not only on attracting people, but also on retention. And you should always keep in mind the idea that we can lose an audience not because something is wrong with our product, but because a new player has appeared on the market, collecting a million users in a month.