A good entrepreneur is always looking for ways to improve their business model. If you trade on Avito or any marketplaces, the product card is the most important value proposition. The product itself is similar for everyone, but a seller with hundreds of reviews inspires trust. Naturally, this immediately gave rise to a large market: a review on Avito costs 600–800 rubles—a good, honest one that won't be deleted and comes from a real user. These amounts are simply included in the business model and taken into account when setting the product price. So can the model be made more efficient by reducing the cost of a review?

And of course, sellers figured out how. They choose a super popular product and sell it for pennies, essentially begging for a review from buyers. The product is purchased from any Chinese marketplace and sold at a small loss. For example, they sell iPhone charging cables for 10–20 rubles, buying them for 20–50 rubles in China plus delivery. But that doesn't matter, as the cost of a review drops by about 10–20 times, and profitability increases.

For those who want this cable for 10 rubles (with delivery 22 rubles)