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Every month in 2025, brand websites lost 8 million visitors

Last year, average monthly traffic to websites fell from 52.9 million to 45.1 million visits — a -14.7% drop each month. The decline affected all categories. Only 37% of brands are growing, while 50% are losing traffic.
The reason is marketplaces, which win due to price and logistics.

Source: Muse & Metrics (Russian)

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